Wrapping Up for the Holidays

As the nine weeks comes to an end, I hope that you have gained insight into the impact that emerging media is having on integrated marketing communications.

Emerging media is constantly changing and evolving. It has increased opportunities for marketers to connect with consumers, engage in two-way dialog, curate digital content that amplifies online discussion and drive brand awareness and recommendations.

This blog has provided information on trends in emerging media, innovative concepts and the privacy issues involved, but just in case you need a refresher, here are a few cool ways that emerging media is being used:

  • Proximity Marketing
  • Augmented Reality
  • Advergaming
  • Web sites
  • Mobile Apps
  • Social Networks
  • Video Content

I hope that this blog has encouraged you to embrace some of the new interactive trends, but don’t get too comfortable because there are new tools, social platforms and new media being developed daily to enhance communication with consumers.

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