Mashable defines a viral video as one that becomes popular through the process of Internet sharing, typically through video sharing websites, social media and email. For some people viral videos could be an embarrassing moment shared through friends on the Internet. However, for marketers viral means taking a brand to the next level with maximum exposure.
Here are three successful viral marketing short films that you may have missed:
Courtesy of Eric Pribramsky via his discussion board post entitled “High Stoke Factor with Red Bull.”
Courtesy of David McCabe via his discussion board post entitled “Halftime in America.”
Now that you’ve viewed examples, its time to create a viral campaign for your brand.
Below is a guide to developing content shared from IMC 619:
- Determine a behavior change goal.
- Define a specific audience.
- Develop a persuasion strategy.
- Deliver a story worth re-telling!
Remember, there is no specific equation to viral videos, it’s all about creating engaging content.
- Do a parody/spoof of something familiar.
- Incorporate music.
- If you use music, keep it up-tempo.
- Make your video very short.
- Edit your video into sharp, quick scenes.
- Be funny to people other than you.
- Don’t get stuck on quality.
- Be bigger than life.
- Shock your viewer in first 5 seconds.
- Remove as much “corporate friction” as possible.
Do you have what it takes to create viral content?